An effective marketing plan can help you increase your sales and profitability while efficiently managing your marketing dollars. Understanding marketing channels, messaging, competitive analysis and your customer base can help you create a plan that makes the most of your time and budget.

Learn how to:

• Find your ideal customer
• Identify your true competitors and understand your competitive position
• Choose the right marketing channels and messages to reach your customers
• Conduct market research

Thursday, July 26, 2018 | 6-8 pm | Free | 

Register online at http://www.iewbc.org/workshops.