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This workshop is designed to provide you with the tools and knowledge to produce a comprehensive marketing budget.

The goal is to fully understand your priorities as to the marketing spend and the resources required to achieve your

marketing goals. A marketing budget template (attached) will be provided to you for your own modeling.

Featured Topics:

· Definitions of various spend categories
· Alignment of staffing and other resources

– Allocation of spend dollars
· Actual to Budget variances and how to adjust the budget
· Roll forward from actual spend?

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