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One of the key decisions that you will make is how to price your products and services.

This is key to obtaining a competitive advantage and growing your bottom line.

This workshop will cover the following areas:

Value Creation, Capture, and Sustainment
Cost vs Pricing
Whole vs Online vs Retail
Value Proposition
Perceived Value (Brand presentation)
Price concepts (Sensitivity, Elasticity, Discrimination, Bundling, Structure)
Discounts and Allowances
Types of pricing (Volume, Transactional, Cost plus, Recurring, Line Item, Fixed, Variable, etc.)
Price Competition Matrix
Price Quality Quadrant Analysis

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