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One of the key decisions that you will make is how to price your products and services.

This is key to obtaining a competitive advantage and growing your bottom line.

This workshop will cover the following areas:

  • Value Creation, Capture, and Sustainment
  • Cost vs Pricing
  • Whole vs Online vs Retail
  • Value Proposition
  • Perceived Value (Brand presentation)
  • Price concepts (Sensitivity, Elasticity, Discrimination, Bundling, Structure)
  • Discounts and Allowances
  • Types of pricing (Volume, Transactional, Cost plus, Recurring, Line Item, Fixed, Variable, etc.)
  • Price Competition Matrix
  • Price Quality Quadrant Analysis

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