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Event Series Event Series: E-Commerce Webinar Series (IESBDC)

In just four weeks, you can gain the tools to succeed as you establish a strong online presence. You will gain the ways and means to be able to choose where you want to be online, launch your own ecommerce platform, and learn about other digital tools to consider with the goal of developing a successful go-to-market strategy.

Webinar 1 | Friday, July 9 from 10:00 AM-11:00 AM 

During the part one in a series of four webinars, you will learn to create an online presence.  We will discuss the importance of establishing a digital footprint, how to expand your reach and to leverage multiple channels for your business by creating multiple online channels.

  • Why do you want to be online?
  • Long term growth?
  • Loyalty?
  • Market size

Webinar 2 | Social Commerce | Friday, July 16 from 10:00 AM-11:00 AM 

The second webinar is about optimizing your ecommerce experience through presence on social media platforms, meeting your customers where they are at.  These platforms will allow you the opportunity to strengthen relationships by engaging with your customers and showcasing your products in very visual and compelling ways.

  • Facebook Marketplace
  • Selling on Instagram
  • Yelp & GMB
  • Other: NextDoor, Craigslist, Groupon and more.

Webinar 3 | E-Commerce Solutions | Friday, July 23 from 10:00 AM-11:00 AM 

The third webinar focuses on how to select your own ecommerce platform from the types of solutions available, and how to build it.

  • E-commerce Websites, such as Wix, Squarespace, GoDaddy, WordPress and more
  • Pros & Cons

Webinar 4 | Choosing the Best Platform for your Business | Friday, July 30 from 10:00 AM-11:00 AM

The last webinar in the series focused on marketplaces, outlining the pros and cons so you can confidently select the options that are suitable for your business.

  • Marketplaces
    • Etsy
    • eBay
    • Amazon
  • Pros & Cons

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